This talk was given at a local TEDx event, produced independently of the TED Conferences. The talk is about the leadership change that is required to maximize the potential for energy efficiency within in our society.

Stijn Santen holds an MSc in chemistry and chemical engineering at the University of Amsterdam and has worked for 18 years in Shell lately as global business manager CO2 before starting his company CO2-Net B.V. in 2005. He is the architect of the first commercially successful CO2 pipeline projects; Shell-Omya (1998) and Shell-OCAP (2005), where the latter is one the largest energy efficiency projects implemented in the Netherlands. He acted as visiting professor at the Oil