Rachel Arthur challenges our perception of the fashion industry as being superficial and frivolous. Instead, she proves how much impact the industry has in shaping the world and calls for continued innovation for the future sustainability of our planet.

Rachel Arthur is an award-winning business journalist specialising in fashion and technology and contributing to titles including Forbes, Wired, The New York Times, The Guardian, The Daily Telegraph and The Business of Fashion. She is also the founder of tech-focused news site FashionandMash.com and the vision behind the global #FashMash community. An expert in all things digital, she otherwise acts as a strategic brand consultant within the fashion and luxury space, future-proofing businesses by bringing them first-to-market insights and bespoke solutions surrounding the evolving retail, technology and communications landscape. She regularly speaks on such subjects at conferences around the world, including SXSW, CES, Web Summit and the Cannes Lions International Festival of Creativity, and serves as a mentor on various start-up accelerator programmes in London. Rachel was awarded trade/B2B fashion journalist of the year by Fashion Monitor in 2015.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx